{"generated_at":"2026-11-12T18:49:19.226Z","source":{"name":"Hacker News public API","url":"https://github.com/HackerNews/API","attribution":"Stories and comments are public Hacker News submissions by their respective authors. HackerHub is an independent reader, not affiliated with Y Combinator.","content_is_untrusted":true},"story":{"id":50470809,"type":"story","title":"Ask HN: How do you market your consumer product","url":null,"hn_url":"https://news.ycombinator.com/item?id=50470809","hackerhub_url":"https://hackerhub.site/stories/50470809","author":"mv4","points":3,"comments_count":2,"created_at":"2026-11-12T17:22:41.000Z","average_comments_per_hour":1.3850879126652538,"heat":null,"text":"I've been building and selling B2B for most of my career and it seems things have changed quite a bit when it comes to launching a consumer product online.\nObservations:\n1. Product Hunt is dead. Everybody is selling something, and you get spammed instantly.\n2. Show HN seems unbalanced. I've tried a few threads and the only traction I saw was getting emails (10-20 per day) from other startups, including YC startups, all following the same template which is incredible \"Hey saw your Show HN, cool product. My startup does X and can help you with Y\". I checked the numbers, Show HN is getting 200 submissions a day.\nWhat is everyone doing these days to get traction ?"},"heat_definition":"Average comments per hour since posting, using a minimum age of 30 minutes. A single story has no relative colour rank."}